Why it works


Nothing Nasty

Our products are always free from fillers, artificial ingredients, artificial sweeteners, artificial flavors, and dyes. Because why would you want to put any of that in your body?

Third-party Tested

We guarantee that every single batch of UP2U products is tested for banned substances and contaminants. Our Informed Sport certification is trusted by professional athletes and means you can be confident that when we say cleaner*, we mean it.

Au Natural

Our products retain their natural color and consistency because we never add dyes, colorants, or gums. And we never use chemicals to bleach our protein powder to make it appear whiter. We get that it’s different, and that’s because it’s clean*.

Clean Convenience

Every UP2U product features our clean* protein as a base so that performance-minded people have even more options for meeting their protein needs whether they’re at home or on the go.


Fewer Ingredients

We keep our ingredient lists short, crafting each formula with the intention that every nutrient will serve a specific purpose. Nothing more, nothing less.

Farm-Fresh Milk

Our trusted network of passionate family farmers supplies us with farm-fresh milk, and they never use growth hormones like rBST** or rBGH on their cows.

Complete Protein

Our native whey is a complete protein source with all 9 essential amino acids (unlike most plant-based and collagen-based proteins). It also contains higher amounts of leucine – a key amino acid for muscle protein synthesis – which is one of the reasons why it results in a more bioavailable protein. And that helps your muscles repair and grow.


More Potent Protein

More than 20 years ago we created the first native whey protein sourced directly from farm-fresh milk. You may be wondering, “isn’t all whey sourced from fresh milk?” Not exactly. Standard whey is actually produced as a byproduct of the cheese-making process, which requires chemicals and heat, and results in a less potent, less clean* protein. By starting with fresh milk and combining it with our proprietary cold-filtration process, we’re able to produce a potent, bioavailable, amino-acid-packed protein powder.

Kickstart Recovery in 30 Minutes

Our fast-absorbing native whey protein is scientifically proven to kickstart muscle recovery within 30 minutes (compared to standard whey, which can take up to 24-48 hours to do the same). Because that’s the native whey difference.

100% Native Whey

Our native-whey-based products contain 100% native whey protein, whereas a lot of other brands actually hide other protein powders in their “proprietary blends,” like standard whey, casein, plant-based, and more. Why? Because it’s cheaper for them to make. But it also results in a less effective protein powder that doesn’t deliver on the native-whey benefits they claim. With UP2U, we never “water down” our native whey with different protein sources. That means you always get a protein serving that’s made of 100% pure native whey, along with all its benefits. And that’s as pure as it gets.